Reviewing the Tangshan China Ceramic Expo, there are numerous highlights that stood out.

Date: 2020-05-21 15:40:10

At 10:00 am on September 16th, the 21st Tangshan China Ceramic Expo opened successfully the launch ceremony of ELLAI, the high-end brand under the Monopy, was held at the Tangshan China Ceramic Expo Center. Fu Weijie, Executive Vice Chairman of the China Ceramic Industry Association, Cao Quanmin, Deputy Mayor of the Tangshan Municipal Government, Lv Qin, Secretary General of the China Building Sanitary Ceramics Association, Ai Chun, Secretary of the Fengnan District Committee, Zhen De'en, Chairman of the Tangshan City Federation of Industry and Commerce, Xu Shucheng, Director of the Tangshan Municipal Bureau of Industry and Information Technology, Liu Ziyang, Deputy District Governor of Caofeidian District, Lan Shaoguang, Deputy District Governor of Fengnan District, and Meng Linglai, Chairman of Monopy, attended the launch ceremony to witness the launch of the ELLAI.

 

The online launching ceremony of the Monopy & ELLAI was held on-site.

During the speech, Meng Linglai, Chairman of Monppy Ceramics, emphasized the company's commitment to continuous improvement, investing heavily in technology, research and development, and environmental protection. With the introduction of advanced equipment and talent, production efficiency has been maintained at a leading level in the industry. In 2011, Monopy set its sights on the domestic market, launching its high-end bathroom brand, ELLAI, and establishing its headquarters in Shanghai to focus on product design, R&D, and marketing. The brand has already gained significant influence and is highly regarded by high-end consumers.

Speech delivered by Meng Linglai, Chairman of Monopy Ceramics Co., Ltd.

 

Mr. Ai Chun, Secretary of the Fengnan District Committee in Tangshan, attended the event and delivered a speech. He pointed out that the Fengnan District Committee and government have always considered the creation of well-known bathroom brands and the enhancement of competitiveness for bathroom enterprises as an important measure to promote industrial transformation and upgrading. The district committee and government will continue to support the development of the Monopy Ceramic Industry and create favorable conditions for the company's growth. 

 

Speech deliverd by Mr. Ai Chun, Secretary of the Fengnan District Committee in Tangshan

In the speech, Fu Weijie, the Executive Vice President of the China Ceramic Industry Association, expressed admiration for the rapid development of the ELLAI brand and recalled her visit to Monopy modern production line in March of this year. She was impressed by the excellent quality of craftsmanship, modern equipment, and clean factory floor. As the title sponsor of the current Ceramic Expo, Monopy has played a leading role in promoting the development of the industry. she also pointed out that Tangshan is indeed the "Northern Porcelain Capital," with a group of people like Monopy who have a passion for ceramics and contribute to the regional economic development and the growth of China's ceramic industry

 

Speech delivered by Fu Weijie, Executive Vice Chairman of China Ceramic Industry Association:

After the ceremony, accompanied by the chairman Meng Linglai, the leaders visited the ELLAI product exhibition area at the Ceramic Expo. They were impressed by the product design and craftsmanship of ELLAI and praised it repeatedly, expressing their hope for ELLAI's continued success.

Tangshan Mayor Ding Xiufeng visited ELLAI products.

 
Established in 1999, Monopy Ceramics has been focusing on providing services to internationally renowned bathroom brands. Its products are sold in more than 40 countries and regions, including Europe and America, and it has the largest export volume in China. It is the most well-known exporter in China's sanitary ceramics industry and has been ranked as the top exporter in the industry for several years. According to customs statistics, every four toilets exported to the United States come from Monopy, and every three toilets exported to Australia come from Monopy.

How to provide Chinese people with high-quality bathroom products? Following its original aspiration, in 2011, Monopy Ceramics created a high-end integrated bathroom brand - ELLAI. By combining simple and reasonable design with traditional ceramic craftsmanship, starting from the practical functions of the product, ELLAI provides customers with a high-quality and comfortable bathroom experience with an extremely simple design, user-friendly details, and elegant taste.

Products at the ceramic exhibition site

Since its establishment, ELLAI has been adhering to the brand strategy, sticking to its original aspiration, and steadily building and accumulating the brand. ELLAI actively explores new development models. In 2018, ELLAI reached a strategic cooperation agreement with Tmall for new retail and deep cooperation in multiple fields. In the future, ELLAI will focus on product development, stay true to its original aspiration, and persist in the brand strategy to the end.