In 1999, Ellai’s first sanitary ceramics production line was put into operation.

In February 2000 through South Korea KS quality certification, in May the first batch of high-quality toilet exported to South Korea, from then on opened the road of Ellai export.

Ellai has passed the ISO9000 international quality system certification, European CE certification, the United States UPC quality certification, Canada CSA certification, Australian AS quality certification.

We will accelerate the layout of overseas markets and sell our products to the United States, France, Italy, Singapore, South Africa, Australia and other major developed countries and regions in the world.
The second factory was set up in 2005 to expand its production capacity.

In 2007, after a gap of two years, the third plant was put into operation.

In 2009, the company carried out energy saving and emission reduction transformation, while further expanding the scale of production.

In 2011, the Chairman's Fund was established to provide charitable assistance to employees.

In September, the company successfully developed the antibacterial "Mirror Glaze" and obtained the new invention patent.

In 2011, Shanghai Design R & D Center was established to prepare for entering the Chinese market.

In 2012, CEO Meng Linglai was invited to visit the United States, Italy and other countries, and as a representative of the Chinese business community, held discussions with foreign politicians and business people to discuss the economic development of the industry.

In 2013, the company introduced a fully automatic robotic arms, which greatly improved the robot glazing efficiency.

In 2014, it launched its original brand ”Ellai” for the Chinese market is positioned as a medium- and high-end brand.

In 2015, the first directly operated store in China was opened, and Ellai made great efforts to lay offline terminal stores.

Ellai Laboratory is qualified as the National Accreditation Committee CNAS, representing Ellai laboratory testing ability to reach the highest level internationally recognized, and is the only ceramic industry in North China.

Awarded by industry media as "China's Top 10 Ceramic Sanitary Ware Brands"

In June, Ellai made its debut at the Shanghai KBC Exhibition, which attracted the attention of the industry and was hailed as a "dark horse", with excellent design and quality praised by the industry.

In August, the CCTV Outlook channel "Character"program reported Ellai "Made in China" quality legend in an all-round way.

In September, the Ellai Ceramics Museum and boutique exhibition hall were completed, which was built by Italian architects to tell the culture and history of ceramics to every visitor.

2016 “World Green Design Contribution Award” (China) Green Living Innovation Product Award

In May 2017, Ellai Sanitary Ware fully entered Vanke's collection system to provide products for Vanke's high-end buildings nationwide.

Together with "Andi AD", we performed the concept exhibition of "Space + Artistic conception" in China International Furniture Fair.

Participated in Wuzhen Life Art Festival at the invitation of Andi AD.

Released a new image blockbuster "Live with Your Heart"

The distribution of dealers in first-tier cities and provincial capitals has been completed.

The fourth factory with the highest level of automation in Ellai industry and the bathroom cabinet factory were officially put into operation.

With the cooperation of Lu Zhigang, a famous architect in France, Ellai products are settled in " MINAXDO ".

Ellai has entered into a strategic partnership with WeCareWC, and has successively completed public toilet projects such as Shanghai Pudong International Airport, Xintiandi, People's Square of Shanghai, and iapm mall.

In November, it joined hands with Unilever to participate in the First China International Import Expo.

2018 Consumer Trusted Brand of Sina Home Furnishing

Released the brand new image blockbuster "20 Years of Ingenuity" and held the 20th anniversary celebration.

In July 2019, it was selected into the fourth batch of "green factory" list of the Ministry of Industry and Information Technology.

Ellai deepens strategic cooperation with Vanke, Shinsun Real Estate, China Railway Construction Group, Zhenghong Real Estate and other top 100 real estate enterprises, as well as large home decoration companies and building materials market, providing bathroom design schemes and product customization services, and diversified engineering cases. In 2019, China real Estate supplier competitiveness "High growth Enterprise"

Top 500 Preferred brands of China's real estate development enterprises · Top 10 sanitary ware category

During the Spring Festival epidemic in 2020, Ellai accumulated donations of more than 60 million Yuan in anti-epidemic materials.

The number of offline stores will reach 100 by the end of 2020.

Ellai Sanitary ware has become a national brand favored by consumers with high quality and design sense sanitary ware products.

Now, in more than 70% of the country's first and second-tier cities has the figure of Ellai.

In the future, Ellai will complete the country's first and second-tier cities comprehensive coverage, to provide consumers with more high-end sanitary products.