In the industry, we often see a “phenomenon”—transformation.

Many companies like to follow the crowd, what is popular in the market, companies will follow what to do. The sanitary ware industry is no exception; there are sanitary ware companies that do kitchen, balcony, and even whole-house customization.

We do not comment on whether this phenomenon is good or not. But in ELLAI, we see the “specialization.” For more than two decades, ELLAI has not wanted anything; we just want to do a good job “bathroom” this one thing.

Because we're dedicated enough.

That's why we're good enough

After many years of contact, ELLAI is known as a “very” low-profile brand.

I remember a few years ago, our first cooperation, organized a dozen people in an “investigation group” in-depth factory, because before, I had also been to a lot of home furnishing factories, I think it is still relatively “eye,” I did not expect to still be shocked.

ELLAI has 6 factories (5 in Tangshan and 1 in Bangkok, Thailand), covering an area of 550,000 square meters, and the annual output is even more amazing, reaching 14 million pieces per year, and 30,000 toilets are produced in a few words.

Of course, such a large output is not only to meet the Chinese market but also sold to the world. It is understood that more than 70% of developed countries are ELLAI's “loyal customers.”.

Customs data from 2016:

1 out of every 5 toilets sold in the U.S. market comes from ELLAI, and 1 out of every 3 toilets sold in the Australian market comes from ELLAI.

R&D and quality are indispensabl

In ELLAI's factory, there are 2 “gold medals,” which are the National I.D Center and the National CNAS laboratory. These 2 “nationals” represent the national recognition of ELLAI's design, research and development, and quality control, and these hard strengths show ELLAI's outstanding achievements in the field of sanitary ware and ceramics.

Understand “consumers” better than they do
ELLAI sanitary ware has more than twenty years of export experience, which makes them well-versed in the various standards and requirements of overseas brands, but they refuse to take shortcuts and copy to save costs.

Four design and development teams, only for the Chinese people, to create a more reasonable localized design, improve the living experience of Chinese users, and truly understand consumers better than they do!

Put money where it matters most

ELLAI's temperament is a bit “odd.” When other manufacturers spend a lot of money on advertising, they spend money on R&D and production.

To make the toilet flush button press more smoothly, hundreds of thousands of RMBwere spent on individual design and molding; the pursuit of details is the result that even girls who have done manicures can easily use.

To make ceramics play the greatest characteristics, ELLAI has strict requirements for the raw materials, production steps, and processing technology, and even developed the air suspension firing method, a large kiln with only a few products firing, at any cost, just to break through the original ceramic “height.” This “Serious” attitude not only won a lot of praise for ELLAI but also enhanced the customer experience.