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The highlight titbits of BIHD - Beijing International Home Decoration and Design Expo.

Date: 2020-05-21 16:03:44


The 2018 Beijing Interior Decoration and Design Expo (BIHD) has successfully ended, and ELLAI presented exquisite and unparalleled integrated bathroom space art during the exhibition, which was refreshing to see. During the event, ELLAI successfully held two special brand promotion cocktail parties and shared ELLAI's brand concept with industry partners. Let's review some highlights of the event together!

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As guests arrived one after another, they walked through a corridor from the check-in area to the venue of the cocktail party, where the elaborately decorated product display area surrounded them. White flowers were tastefully arranged, adding the perfect finishing touch to the ambiance.

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The booth layout was designed by a team of foreign designers to create a magical geometric art space. Multiple open entrances were designed to allow crowds to move freely, and every step revealed a new scene with a different style.

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Wang Linpeng, Chairman of EasyHome, visited ELLAI exhibition booth. 


Mr. Wang Linpeng, Chairman of Beijing EasyHome, visited the ELLAI booth and, accompanied by ELLAI Chairman Meng Linglai, carefully
visited the product display area. Chairman Wang stated that the design of ELLAI is very unique and should be introduced to the
EasyHome store in Beijing!

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Mr. Meng Linglai, Chairman of EasyHome


At the beginning of the cocktail party, Mr. Meng Linglai, the chairman of ELLAI, delivered a speech to welcome the guests and media partners. He recounted the milestones of ELLAI's journey and the progress made in just a few years. Now, ELLAI is confident and experienced in participating in large-scale exhibitions.

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Wang Linpeng, Chairman of EasyHome


The senior leaders and regional managers of the organizer of this exhibition, Beijing EasyHome, attended the ELLAI brand promotion and exhibition opening reception.


The President of EasyHome, Mr. Wang Ning, attended the event and gave a speech. He warmly expressed that he was further impressed by ELLAI's products and remembered the brand at first sight. The brand tone of ELLAI is in line with the philosophy of EasyHome, and he is also very willing to recommend ELLAI to more consumers.

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Collaboration in good faith, the CEO of EasyHome, Meng Linglai, the chairman of ELLAI, and Abby Bi, the product director of ELLAI, attended the ribbon-cutting ceremony together.


ELLAI implements the concept of "pleasant living" in its products, discarding impractical elements and focusing on meeting people's practical needs, maximizing the privacy and comfort of the bathroom space.

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"ELLAI's Product Design Director, George Wang, shared his design concept with us."


The minimalist yet rational design of ELLAI products embodies complex but practical functions. For ELLAI products, no form can surpass their excellence.

ELLAI's products remind us that complex functions can be achieved through simple design. For example, people can forget the "smart" features when using a smart toilet, which achieves the intended purpose.

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The event attracted attention and support from various media outlets, such as Jieju.com, and Sina Home.com, NetEase Home. com, Phoenix Home. com, Sohu Focus. com, iQiyi. Video and Tencent Video, who gathered in Beijing to boost the atmosphere of the event and conduct an interview with Mr. Meng, the Chairman of ELLAI.

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A feast of light and shadow,

Exquisite delicacies,

Mixed with light and refreshing drinks,

Elegant music surrounds,

Guests roam and converse in soft tones,

Casual yet intimate,

Creating a comfortable atmosphere that conveys the message that ELLAI aims to deliver.


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ELLAI's products offer a modern design that incorporates elements of the classical tradition, reflecting the continuation of history and culture.


With a diverse range of styles that blend modern fashion with a nostalgic touch, ELLAI's products appeal to young consumers and their desire for both contemporary and traditional aesthetics. This perfect combination of style and substance embodies ELLAI's brand concept  of "pleasing and improving people's lives". With an emphasis on both inner and outer beauty, ELLAI's products capture the essence of its brand concept, demonstrating the brand's commitment to excellence and its dedication to delivering a comfortable and enjoyable lifestyle.